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Finally, for the fourth part of the current situation and existing problems, finding solutions and development of methods and strategies of sports tourism, such as strengthening the sports sector and the collaboration between the tourism sector to develop sports tourism development plan to highlight local characteristics and to develop sports tourism education and train special service personnel, broken down as sports tourism market, rational development of sports tourism products. The audience to consider psychological and, based on audience segmentation, sports and tourism should be how to cater to the audience's psychology in the hope that in the continuous improvement process, the sports tourism can gradually mature, intense competition in the tourism market in forever.
With the world economic development and people's living standards, tourism has become an important way of life of mankind in modern society; tourism has become the world's fastest growing, most dynamic and promising industries. Sports tourism is an important component of the tourism industry is the integration of sports and tourism cross-generated with characteristics of a new tourism and sports industries. In recent years, as people began to resort to the health and the pursuit of the concept of quality of life transformation, spending the money to buy health concept has won popular, people are increasingly keen to participate in a variety of sports as the carrier of tourism,
Sport-related travel vacation also will continue to heat up, sports tourism has gradually become fashionable to get the world attention, especially in Europe and the United States and Japan, has become a huge tourism market. Body
Tourism Education in China started late, but the rapid development of China's accession to WTO, Beijing's successful 2008 Olympic Games has provided a good sport tourism opportunities for development. In this paper, is intended primarily for the sports tourism resources development and research
This paper focuses on China's Status and Problems in sports tourism should be analyzed and presented according to the two which are conducive to the future of sports tourism development strategy.
First, the connotation of sports tourism has done a preliminary interpretation, whether it is broadly or narrowly the sports tourism sports tourism, in terms of its social nature, is a socio-economic activities and socio-cultural activities, but also the sports industry, and commercializing important content. But also the development of the type of sports tourism and sports event tourism efficacy analyzed.
Finally, for the fourth part of the current situation and existing problems, finding solutions and development of methods and strategies of sports tourism, such as strengthening the sports sector and the collaboration between the tourism sector to develop sports tourism development plan to highlight local characteristics and to develop sports tourism education and train special service personnel, broken down as sports tourism market, rational development of sports tourism products. The audience to consider psychological and, based on audience segmentation, sports and tourism should be how to cater to the audience's psychology in the hope that in the continuous improvement process, the sports tourism can gradually mature, intense competition in the tourism market in forever.
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